How to use Keyword Expander

Keyword Expander is for when you know your product but not the search words around it. You type in a few words you're sure about, and it finds the phrases buyers actually use.

What you'll fill in

These are the fields the tool asks for, exactly as they appear in the app. Required fields are marked; the rest you can leave blank and CopySprout fills the gaps.

• ProductRequired

  The specific item as shoppers see it — be exact.

  Example: Hand-thrown ceramic mug

• MaterialsRequired

  What it’s made from — Etsy shoppers filter by this.

  Example: stoneware

• Style or themeRequired

  Words shoppers use to find this style.

  Example: boho

• A few words you think buyers searchRequired

  A few words you think buyers search for.

  Example: pottery, coffee mug, handmade (comma separated)

How to use it

1. Open the app and pick Keyword Expander from the Listings group.
2. Fill in the product and materials, then put your starting words in the seed box, separated by commas. Three or four honest guesses is plenty.
3. Run it. You get 13 tags and keywords built around your seeds, each under Etsy's limit.
4. Compare them to what you would have written yourself. The value is in the phrases you missed.
5. Use the results as tags directly, or as ideas for your title.

What you get

13 searchable tags and keywords grown from your own starting words. The set reaches into the phrases around your product, not just the words you already had.

Tips

• Tags over 20 characters get cut off by Etsy. Everything CopySprout returns fits the limit.
• Run this before Tag Set when you're unsure what to search for, or after, to widen the set you're choosing from.