Guides
Learn the writing side of your shop
Pick a tool to see how it works, or read a guide on Etsy search, listings, and the day-to-day writing your shop needs. No fluff, no jargon, just what works.
Tool guides
Pick a tool, see how it works
Every tool has a written walkthrough: what to fill in, how to use it, and what you get back.
16 tools
Listings
Listing Titles
Turn a few details about your item into three search-ready titles, all under Etsy's 140 character limit.
Read the guide
✍️Listings
Listing Description
Build a full listing description from your product details, covering everything a buyer wants to know before they order.
Read the guide
#️⃣Listings
Tag Set
Get all 13 tags written for you, each one a phrase real buyers search with, under Etsy's 20 character limit.
Read the guide
🔑Listings
Keyword Expander
Give it a few words you already know, and get 13 searchable tags and keywords you wouldn't have thought of.
Read the guide
🔄Listings
Listing Refresh
Paste in a listing that isn't performing and get an optimized version, with your facts kept and the search words sharpened.
Read the guide
🖼️Listings
Image Alt Text
Write a description for each listing photo so your images can show up in Etsy image search.
Read the guide
⭐Customers
Review Response
Kind replies to good reviews, thoughtful replies to bad ones, without staring at the box for ten minutes.
Read the guide
💌Customers
Order Thank-You Note
A friendly note to slip in with every order, the kind that gets buyers to come back.
Read the guide
💬Customers
Etsy Message Reply
Paste in a buyer's message and get a kind, professional reply, tailored to the situation.
Read the guide
🎁Customers
Gift Note
A short, sweet note for orders sent as gifts, tailored to the occasion and the person.
Read the guide
🏠Shop
About Your Shop
Turn your story, process, and reasons into an About section buyers actually read.
Read the guide
❓Shop
FAQ Set
Write the answers to the questions buyers ask before they buy, so you stop repeating yourself.
Read the guide
📢Shop
Shop Announcement
A short welcome for your shop header and a longer version for the announcement bar.
Read the guide
🏷️Shop
Sale & Coupon Copy
Announce a sale across your banner, messages, and social, all in one pass.
Read the guide
📣Social
Social Post
Turn one listing into posts for Instagram, Facebook, or TikTok that bring buyers to your shop.
Read the guide
✨Social
Polish My Writing
Paste in writing you already have and get it cleaned up, without changing your voice.
Read the guide
Etsy selling guides
Go deeper on Etsy search and listings
Longer reads on the topics that move the needle: SEO, titles, tags, photos, reviews, and running your shop.
Etsy SEO
Etsy SEO for beginners: how Etsy search actually works
Before you write a single title or tag, it helps to know what Etsy search is looking for. Here's the short version, in plain English.
6 min read
13 Etsy tags, done right: pick phrases buyers actually search
Tags are where Etsy search finds you. Here's how to spend all 13 on phrases real buyers type, not words you hope they'll use.
6 min read
Listing basics
How to write Etsy listing titles people can find
Your title is the first thing Etsy search reads. Put the right words first, stay under 140 characters, and let the title do its job.
5 min read
Write Etsy descriptions that turn browsers into buyers
A good description answers the questions a buyer has in their head before they ask. Here's the structure that works, and what to leave out.
5 min read
Listing photos and alt text: show up in Etsy image search
Your first photo is your shop window, and the alt text is how image search finds it. Both are easier to get right than you think.
5 min read
Running your shop
Reply to Etsy reviews without sounding like a robot
A good reply to a good review gets repeat buyers. A good reply to a bad review shows everyone watching how you handle things.
5 min read
Your About section and shop announcement: tell buyers who you are
People buy from people. Your About section and announcement bar are the two spots where you get to say who's behind the shop.
5 min read
Run a sale and share it without cheapening your brand
Sales work when they feel like an event, not a habit. Here's how to announce one everywhere without training buyers to wait for discounts.
5 min read
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